Weeds

About Weeds Flower Studio

Drum roll for the project that’s unofficially our most-loved yet.

We worked with Meg from when Weeds was just a seed, to create a brand with as much personality as her and her floral creations. Meg is adored by everyone that walks into her stunning studio. She is vivacious and kind with a laugh that is generous and loud. She also happens to have incredible taste and gave us very few boundaries to work within. Creating a brand for a woman with that much personality, creative instinct and trust in us meant there was only one option: we had to make something incredibly special.

We rejected the default: an understated brand that let’s the flowers do the talking. Instead we went bolder, crafting an identity that matches the drama of Meg’s creations, so together brand and blooms elevate one another, not to mention match the vibrance of Meg herself.

There’s something about that gorgeous Perspex sign swaying in the wind in the Warrnambool CBD that makes us feel elated. It’s a message to Warrnambool (yes, the entire town, lean into the drama please) that yes, you can go bold, and yes, the business can still be taken seriously. Or, shockingly, it could even be better for it. So let’s loosen the tie a little Warrnambool, and let Meg lead by example, in business and in life, please.