About Shop Pilates

Nina and Finn came to us with the keys to an old milk bar, a spark in their eyes and a fully formed business plan: to create a neighbourhood Pilates and movement studio where all people could ‘feel good here’. They even had an excellent tagline sorted. Of course they did. The space was going to be calm, beautiful, inclusive and considered, and our job was to create a brand that could carry all of that feeling before anyone had even stepped through the door.

Our inspiration was anchored in movement. We created a simple S-shaped logo made from flowing curves, introduced blurred imagery to capture the feeling of bodies in motion, and balanced a palette of calming tones with rich reds and maroons to represent the burn. Oh, the burn. Every element was considered, from the shape and rhythm of the curves in the logo right down to the exact placement of the wall lights. Nothing was there by accident.

Nina and Finn were dream collaborators — invested, inspired, full of ideas, trust and gratitude. Together, we created a brand that feels as good as the space itself: calm without being quiet, beautiful without being pretentious, and warm, considered and full of movement. The result is a truly special little studio that no one will shut up about. They’ve created a beautiful business, stolen the hearts of their community and, in the process, burned the glutes of us all. We hope you enjoy every little detail of Shop Pilates.