About Make it Moyne

Make It Moyne started life as Live Work Invest Moyne Shire, a sister brand and website to Moyne Shire, designed to attract people to the region. The brief was sensible, but open. Our work started with the name, because ‘Live, Work, Invest [insert shire name here]’ had been done to death. A brand name should make a solid first impression and spark curiosity. Make It Moyne does just that. It’s memorable, it rolls off the tongue and it gave us the foundation for a flexible copy system that could be woven through every expression of the brand. Make it here. Make it happen. Make it Moyne.

And then there was the colour palette. Never did we think the West Coast Eagles combo of blue and yellow could look good. We were tempted to go rogue, naturally, but instead took the existing Moyne Shire Council palette and gave it a serious glow-up. The result keeps a visual connection to its straighty-one-eighty sister brand, while feeling younger, more energetic and distinctively Make it Moyne.

The M mark draws from the landscape of the shire: the eternal rhythm of the ocean, rolling volcanic plains, the silhouette of Tower Hill, the undulating patterns of basalt and sandstone along the coast and the sweeping curve of the coastline itself. But rather than locking the logo into one fixed shape, we designed it to move. It can sit quietly as a simple M or stretch, swell and roll into an expressive wave across the screen or page.

The result is a corporate identity that feels anything but corporate. It’s flexible, recognisable, proudly connected to Moyne and built to speak to the people the region is hoping to attract. And look, we hate to say it, but blue and yellow might actually look pretty bloody good together. We’ll never hear the end of this.